Jul. 7, 2010 at 10:56pm with 29 notes
Reblogged from typographie
The Helvetica Killer

typographie:

youlovelucy:

Bruno Maag is so enraged by Helvetica that he has designed a typeface aimed specifically at wiping it off the face of the planet. He explains his hatred in the latest of SEA’s Naturalis booklets.  (via Creative Review)

I’ve seen it in books. It has no place there, it has no place in body copy, it is not a hardcore reading font. Being a grotesk font, inherently, it is not very legible.

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YESSSS. i love how he says “if everyone used univers he’d retire happy” mmm i love me some univers. it even works in body copy! a thousand times yesss!

  1. krning reblogged this from typographie
  2. nosuchzone reblogged this from typographie and added:
    I would love to tell people to care less about typography but since I am reading the CMYK type issue at the moment I...
  3. typographie reblogged this from saraquael
  4. victoriagabrielle reblogged this from typographie and added:
    can this guy please be my therapist?
  5. saraquael reblogged this from typographie and added:
    Lissa: [Enraged] It’s impossible to pinpoint a time period for helvetica because it’s missing the things that date or...
  6. autaautistik reblogged this from youlovelucy
  7. das-kewl reblogged this from typographie and added:
    YESSSS. i love how he says “if everyone used univers he’d retire happy” mmm i love me some univers. it even works in...
  8. danielpagan reblogged this from typographie and added:
    “Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So...
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